Advertising overview
• Introduction to advertising
• The History of Advertising
• Defining Advertising
• How Does Advertising Work?
• The strong theory of advertising
• The ATR model of advertising
• The pusher thesis
• The sheep thesis
• The hedonist's thesis
• The reciprocal thesis
• Creative Units and Attention • Word and Picture Influence on Attention • Words and learning in advertising
• Pictures and learning in advertising
• The VisCAP model
• Choosing the Right Advertising Media • The written press and advertising
• Radio advertising
• Television advertising
• Cinema ads
• Outdoor advertising tips
• Below-the-line media
- Types of media and their applications -
• Sales literature
• Point-of-sale display material
• Aerial advertising
• Advertising
Calendars
• Adbags and carrier bags
• Body media
• Advertising Flags
• Give-aways
• Video advertising
• Book advertising
• Advertising
Badges
• Advertising Stickers
• CDs, CD-ROMs, audio and video cassettes
• Direct mail advertising
• Internet advertising
• Banner advertising
• Email advertising • The Importance and the Role of Advertising
• Case study
• Tips on advertising
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