• PUBLIC RELATIONS
advertising program, online money, make money online, PR
• What is PR?
• Definitions
• History and evolution
• PR and other professions of communication
• Journalism
• Marketing
• Advertising
• Lobby and Public Affairs
• Propaganda
THE PR PRACTITIONER'S EXPERTISE
• Defining the PR practitioner
• Practitioner's competence areas
• Qualities of successful practitioners
• THE PRACTITIONER'S WORK
• Execution tasks: the PR practitioner's roles
• Choosing the right route
• Working within an organization (in-house)
• Working within a PR agency (consultancy)
• The independent counselor
• Ethics in PR
• COMMUNICATION STRATEGIES EMPLOYED BY PRACTITIONERS
• A PR campaign
• Types of campaigns
• Steps of a PR campaign
• A successful story
• Ways of dealing with crisis
• The crisis communication plan
• The withdrawal from the market. Case study
• SHAPING THE FUTURE
• Raising standards of professionalism
• Building a secure reputation
• Globalizing the practice
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