Public relation tips, PR tips

Public relations is part of the overall task of management. Organizations have relationships with important groups, such as their own employees or external groups such as government or the community whether or not they choose to manage them. But relationships are a resource and should be managed in the same way as other resources are. Matters of concern for management include the possible arrangements that can be made for managing public relations. (Stone 1995:18)

Studies of the choices made by major companies in the USA and the UK indicate that the majority, over 70% choose to staff an internal public relations department either with a single practitioner or with more staff. In addition, in-house departments will, in the majority of cases, also draw on external help from consultancies and specialist agencies. Occasionally, companies may decide to manage their public relations activities by handling them all to an outside consultancy.

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